I just heard a wonderful way to frame the response of “no”. Instead of believing you heard “no” as an answer to your question, think of it as another question.
As Zig Ziglar says; when a person tells you no, what they are saying is based on the information I have at this time, I am not ready to commit. I need more information to make my decision. Please keep on providing me more information.
Or in other words, the reply of no is in fact an implied response asking for more information.